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Pushing 50 and feeling hot? (Sadly, not that kind of hot.) You’d think throngs of companies would be clamouring to make you feel better.
Likely for the first time in recorded history, menopausal women have real financial clout.
The beauty industry has long preyed on aging women, promising to lift and plump and tuck. But attempts to place menopause and its formerly hushed-up symptoms – hot flashes, night sweats, vaginal dryness – front and centre leave marketers in a no man’s land, if you will.
Personal products giant Kimberly-Clark took a brave leap a few months ago when it launched its Poise line of products aimed directly at women in menopause. The makers of Kotex products and Depend adult diapers tried to keep it light by hiring some well-known funny women for it’s Hot Flash Road Show.





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